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FB Group. FB Post. OTM Discord. I met Sarah after she had been in business for three years. The work Sarah did. The work Sarah used to love to do more than anything else. Plus the work Sarah had never done in her life. The sweet fresh aroma of pies filled the air. It was 7 A. And that I was up at two to get ready? I saw a way out of the horrible job I used to have. I waited quietly to hear what she would say next. Instead, she kicked the huge black oven in front of her with her right foot.
And then slumped, sighed deeply, and hugged herself, almost desperately. Not really asking me, I knew, but asking herself. Sarah leaned against the wall and remained there quietly for a long moment, staring at her feet. The large clock on the wall ticked loudly in the empty shop. I could hear the cars driving by on the busy street in front of the shop as the city came awake.
The sun shone harshly through the spotless windows, sweeping the gleaming oak floor in front of the counter. I could see the dust in the stream of light, hanging suspended as though waiting for Sarah to speak.
She was deep in debt. She had spent everything she had, and more, to create this lovely little shop. The floors were the best oak. The ovens were the best ovens. The displays were charming, the very best money could buy. She had put her heart into this place, just as she had put her heart into her pies, falling in love with baking as a young girl, mentored by her aunt who had lived with her family while Sarah was growing up.
Her aunt had introduced her to the magic of the process: the kneading of the dough, the cleaning of the oven, the sprinkling of the flour, the preparation of the trays, the careful cutting of the apples, the cherries, the rhubarb, the peaches. It was a labor of love. Her aunt had corrected her when, in her haste, Sarah had hurried the process. Baking pies is not about getting done.
At least she thought it was. The clock continued its emphatic ticking. I watched as Sarah seemed to shrink even closer to herself. I knew how oppressive it must be for her to find herself so deeply in debt, to feel so helpless in the face of it. Where was her aunt now? The work that was born out of love becomes a chore, among a welter of other less familiar and less pleasant chores. Rather than maintaining its specialness, representing the unique skill the technician possesses and upon which he started the business, the work becomes trivialized, something to get through in order to make room for everything else that must be done.
I told Sarah that every technician suffering from an Entrepreneurial Seizure experiences exactly the same thing. First, exhilaration; second, terror; third, exhaustion; and, finally, despair. A terrible sense of loss—not only the loss of what was closest to them, their special relationship with their work, but the loss of purpose, the loss of self.
Sarah looked at me with a sense of relief, as though she felt seen but not judged. The problem is more complicated than that. The problem is that everybody who goes into business is actually three-people-in-one: The Entrepreneur, The Manager, and The Technician.
And the problem is compounded by the fact that while each of these personalities wants to be the boss, none of them wants to have a boss.
So they start a business together in order to get rid of the boss. And the conflict begins. Have you ever decided to go on a diet? Do something about it! Somebody wakes up inside us with a totally different picture of who we should be and what we should be doing. The Skinny Guy is intolerant, self-righteous, a stickler for detail, a compulsive tyrant. The Skinny Guy abhors fat people. Needs to be on the move. Lives for action. The Skinny Guy has just taken over. Watch out—things are about to change.
Things are going to be different around here. You have a new lease on life. And you actually pull it off! You go to sleep dreaming of winning the Boston Marathon. Why not? Tuesday night you get on the scale. Another pound gone! A lean machine. On Wednesday, you really pour it on. You work out an extra hour in the morning, an extra half-hour at night. You strip down to your bare skin, shivering in the bathroom, filled with expectation of what your scale is going to tell you.
You step lightly onto it and look down. What you see is…nothing. Dejection creeps in. You begin to feel a slight twinge of resentment. After all that sweat and effort? And then—nothing? You go to bed, vowing to work harder on Thursday.
But somehow something has changed. The room is cold. Something feels different. What is it? And then you get it: somebody else is in your body. Are you kidding me? The only exercise he might be interested in is eating! And all of a sudden you find yourself in front of the refrigerator —inside the refrigerator—all over the kitchen! Food is now your major interest. The Marathon is gone; the lean machine is gone; the sweats and barbells and running shoes are gone.
The Fat Guy is back. It happens to all of us, time and time again. They each want totally different things. And then something happens—the scale disappoints you, the weather turns cold, somebody offers you a ham sandwich. Grabs control. Is it any wonder we have such a tough time keeping our commitments to ourselves?
Asking any one of them to defer to any of the others is inviting a battle or even a full-scale war. And they both know it. Understanding the differences between them will quickly explain why.
The Entrepreneur The entrepreneurial personality turns the most trivial condition into an exceptional opportunity. The Entrepreneur is the visionary in us.
The dreamer. The energy behind every human activity. The imagination that sparks the fire of the future. The catalyst for change. The Entrepreneur lives in the future, never in the past, rarely in the present. In art, it thrives in the rarefied arena of the avant- garde.
The Entrepreneur is our creative personality—always at its best dealing with the unknown, prodding the future, creating probabilities out of possibilities, engineering chaos into harmony. Every strong entrepreneurial personality has an extraordinary need for control. Living as he does in the visionary world of the future, he needs control of people and events in the present so that he can concentrate on his dreams.
Given his need for change, The Entrepreneur creates a great deal of havoc around him, which is predictably unsettling for those he enlists in his projects. As a result, he often finds himself rapidly outdistancing the others. The farther ahead he is, the greater the effort required to pull his cohorts along. This then becomes the entrepreneurial worldview: a world made up of both an overabundance of opportunities and dragging feet.
The problem is, how can he pursue the opportunities without getting mired down by the feet? The way he usually chooses is to bully, harass, excoriate, flatter, cajole, scream, and finally, when all else fails, promise whatever he must to keep the project moving.
To The Entrepreneur, most people are problems that get in the way of the dream. The Manager The managerial personality is pragmatic. Without The Manager there would be no planning, no order, no predictability. He then hangs all of the tools in impeccable order on the walls— lawn tools on one wall, carpentry tools on another—and, to be absolutely certain that order is not disturbed, paints a picture of each tool on the wall where it hangs!
If The Entrepreneur lives in the future, The Manager lives in the past. Where The Entrepreneur craves control, The Manager craves order. Where The Entrepreneur thrives on change, The Manager compulsively clings to the status quo. Where The Entrepreneur invariably sees the opportunity in events, The Manager invariably sees the problems. The Manager builds a house and then lives in it, forever. The Manager creates neat, orderly rows of things. The Entrepreneur creates the things The Manager puts in rows.
The Manager is the one who runs after The Entrepreneur to clean up the mess. Without The Entrepreneur there would be no mess to clean up. Without The Manager, there could be no business, no society. Without The Entrepreneur, there would be no innovation. The Technician The Technician is the doer. The Technician loves to tinker. Things are to be taken apart and put back together again. He loves the feel of things and the fact that things can get done.
As long as The Technician is working, he is happy, but only on one thing at a time. So he works steadily and is happiest when he is in control of the work flow. As a result, The Technician mistrusts those he works for, because they are always trying to get more work done than is either possible or necessary.
As a result, he is suspicious of lofty ideas or abstractions. And with good reason. Nothing would get done, but lots of people would be thinking about it.
He is the backbone of every cultural tradition, but most importantly, of ours. Unfortunately, it rarely works out that way. It violates his individuality. Work is what a person does. To The Manager, however, work is a system of results in which The Technician is but a component part. To The Manager, then, The Technician becomes a problem to be managed.
To The Technician, The Manager becomes a meddler to be avoided. To both of them, The Entrepreneur is the one who got them into trouble in the first place! The fact of the matter is that we all have an Entrepreneur, Manager, and Technician inside us. The Entrepreneur would be free to forge ahead into new areas of interest; The Manager would be solidifying the base of operations; and The Technician would be doing the technical work.
Each would derive satisfaction from the work he does best, serving the whole in the most productive way. Unfortunately, our experience shows us that few people who go into business are blessed with such a balance. Instead, the typical small business owner is only 10 percent Entrepreneur, 20 percent Manager, and 70 percent Technician.
The Entrepreneur wakes up with a vision. Not to pursue the entrepreneurial dream, however, but to finally wrest control of his work from the other two. The Boss is dead. The Technician is in charge! Sarah looked a little overwhelmed. The only reason I went into this business was because I loved baking pies. If one of you wants this, and another of you wants that, and a third wants something entirely different, can you imagine the confusion that causes in our lives?
If this is true, and all you need to do to discover whether it is or not is to take a look at yourself from day to day, as though from above, as though from outside of your skin, as though you were watching someone else—that is, to observe yourself as you go through the day—you would see the different parts come out.
You would see them playing their respective games. You would see how they fight for their own space—and the space of all the others—and sabotage each other as best they can. You would see that it not only matters that your personalities are not in a balanced relationship with each other but that your life depends on gaining that balance. Such a business will die very neatly. All I ever wanted to do was to bake pies, just like The Technician you described. When entrepreneurial personalities were passed out, I think I got passed over.
What do I do if there is no Entrepreneur in me? This was going to be fun. The work of asking all the right questions about why this business, as opposed to that business?
Why a pie baking business rather than a body shop? If you are a baker of pies and are determined to do entrepreneurial work, you would leave your pie-baking experience behind you and engage in the internal dialogue with which every truly entrepreneurial personality is wonderfully familiar.
And the best way to do that anywhere in this whole wide opportunity-filled world is to create an exciting new business. I wonder what that business would be? The dreaming question, I call it. I wonder. To see with as much of herself as she can muster the possibilities that waft about in midair someplace there above her head and within her heart.
Not in the past but in the future. Just as every inventor must. Just as every composer must. Just as every artist, or every craftsperson, or every physicist must. Just as every baker of pies must. I call it Future Work. Unfortunately, most businesses are not run according to this principle. Instead most businesses are operated according to what the owner wants as opposed to what the business needs. And what The Technician who runs the company wants is not growth or change but exactly the opposite.
He wants a place to go to work, free to do what he wants, when he wants, free from the constraints of working for The Boss. Unfortunately, what The Technician wants dooms his business before it even begins. The Boss is dead, and you, The Technician, are free at last. Finally, you can do your own thing in your own business. Hope runs high.
The air is electric with possibility. Your newfound freedom is intoxicating. In the beginning nothing is too much for your business to ask. After all, your middle name is Work. Ten, twelve, fourteen hours a day. Seven days a week. All your thoughts, all your feelings, revolve around your new business.
If you removed the owner from an Infancy business, there would be no business left. It would disappear! In Infancy, you are the business. You work hard. Their friends have friends. Joe, Tommy, and Mary are just like old friends. They work hard for their money. And they do good work. Joe is the best barber I ever went to.
Tommy is the best printer I ever used. Mary makes the best corned beef sandwich I ever ate. Your customers are crazy about you. They keep coming, in droves. And you love it! But then it changes. Subtly at first, but gradually it becomes obvious. The customers are relentless. They want you; they need you. And then the inevitable happens. You, the Master Juggler, begin to drop some of the balls!
Your enthusiasm for working with the customers wanes. Deliveries, once early, are now late. The product begins to show the wear and tear. Nothing seems to work the way it did at first. I said brown! It is pastrami. This is corned beef! You stretch. You work harder. You put in more time, more energy. If you put in twelve hours before, you now put in fourteen. If you put in fourteen hours before, you now put in sixteen.
If you put in sixteen hours before, you now put in twenty. But the balls keep dropping! All of a sudden, they want to hide. In a flash, you realize that your business has become The Boss you thought you left behind. Infancy ends when the owner realizes that the business cannot continue to run the way it has been; that, in order for it to survive, it will have to change. When that happens—when the reality sinks in—most business failures occur.
When that happens, most of The Technicians lock their doors behind them and walk away. The rest go on to Adolescence. Sarah was beginning to look defeated again. I had seen that look before on the faces of countless clients. When a Technician-turned-business- owner is suddenly confronted with the reality of her situation, a sense of hopelessness can set in.
The challenge can seem overwhelming. But, I sensed that Sarah would struggle with the idea—and herself—until she got it. I used to love the work I do. Because as a Technician-turned-business-owner, your focus is upside down. You see the world from the bottom up rather than from the top down. You have a tactical view rather than a strategic view.
You believe that a business is nothing more than an aggregate of the various types of work done in it, when in fact it is much more than that. When The Technician fills your day with work. When The Technician avoids the challenge of learning how to grow a business. When The Technician shrinks from the entrepreneurial role so necessary to the lifeblood, the momentum, of a truly extraordinary small business, and from the managerial role so critical to the operational balance or grounding of a small business on a day-to-day basis.
I saw that Sarah was still struggling with the idea of doing what she does differently. On a vacation? Or at home? Reading a book? Working in the garden? So you can invent something that satisfies a need in the marketplace that has never been satisfied before. So you can live an expanded, stimulating new life.
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